Brainy Cubs Privacy Policy

Brainy Cubs cares about your privacy, and we seek to be transparent about how and why we collect your information.

Collecting Your Personal Information

Thank you for visiting Brainycubs. 

When you visit our site we collect some necessary information regarding your site interactions, purchases and processing and the device you’re using to visit the site. If you contact customer support there are times we may also collect additional information. 

What is Personal Information?

Personal information means unique information that can be used to identify you, locate you or contact you. 

Below, we’ve listed different types of personal information we collect – and why.

Your Device Information

What We Collect:

Examples of personal information we collect from your device include:

• IP address, web browser version, cookie information, what products and sites you viewed, what search terms you used and what time zone you are in. 

Why We Collect It:

To create a better customer experience and ensure optimization of our site using site usage analytics and so the site loads efficiently and accurately for our customers. 

How We Collect It:

This information is collected automatically when you access our Site using methods which include cookies, log files, web beacons, internet tags/ pixels.

Disclosure for a business purpose: This information is shared with our processor Spotify. 

Your Order Information

What We Collect

• Your name, shipping and billing address, payment information – which includes AfterPay, PayPal and credit card information. Your email address and your phone number.

Why We Collect It:

• To fulfill your order, to provide the services or products to fulfill our contract. For processing of payment information, shipping arrangements and to provide you with invoices, order confirmation when appropriate. For communication purposes, and to screen for potential risks or fraud. 
• When in line with your own preferences and permissions to provide you with advertising and/or information relating to our products and services. 

How We Collect It:

This information is collected from you.

Disclosure for Business Purpose – This information is shared with our processor Shopify.

Customer Support information

What we collect:

• Personal Information collected: see examples collected above.  

Why We Collect It:

• To provide customer support.

How We Collect It:

Source of collection: collected from you.

Disclosure for Business Purpose. 

Minors – Individuals under the age of 18

The Site is not intended for individuals under the age of 18.

If you are the parent or guardian and believe your child has provided personal information to us, please contact us at the address below to request deletion. 

We do not intentionally collect Personal Information from children. 

Sharing Personal Information

Your Personal Information is shared with our service providers. As described above this is to help us provide our services and fulfill our contracts with you. 

• We may share your Personal Information to with or respond to a subpoena or search warrant or other lawful request for information we receive, to be in compliance with applicable laws and regulations and to otherwise protect our rights. 

Behavioural Advertising

We may use your Personal Information to provide marketing communications that we believe will be of interest to you, or relevant advertisements, as disclosed above.

The Network Advertising Initiative’s (“NAI”) educational page offers more information on targeted advertising and how it works: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

• Google Analytics help us to understand how our customers use the site. For more information about Google Analytics visist: https://policies.google.com/privacy?hl=en.
• You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We collect and share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. Some of this information is collected and shared by us directly with our advertising partners, and sometimes through the use of cookies or other similar technologies. You may consent to this use, depending on your location.

Find out how to opt out of targeted advertising:

• BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
• FACEBOOK – https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Personal Information Use

Your personal information is used to provide our services to you. This includes offering products for sale, shipping and fulfilment of your order, processing payments and keeping you up to date on services, products and more. 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent
• The performance of the contract between you and the Site
• Compliance with our legal obligations
• To perform a task carried out in the public interest
• To protect your vital interests
• For our legitimate interests. Our legitimate interests do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your Personal Information for our records, unless and until you ask us to erase this information. To find out5 more about your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), if or when that decision-making has a legal effect on you or otherwise significantly affects you.

We do engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• A temporary deny list of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information is updated, erased or corrected.

If you are a resident of the EEA, your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

For further information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you  are a California resident you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be updated, corrected or erased. If you wish to exercise these rights please contact us at: 

If you would prefer to designate an authorised agent to submit these requests on your behalf, please contact us at: 

Cookies

A cookie is a small amount of information which is downloaded to your computer or device when you visit our Site. We use several different cookies such as functional, performance, advertising, and social media or content cookies. 

Cookies make your browsing experience better by allowing the website to remember your preferences and actions – for example your region and log in. actions and preferences (such as login and region selection). That means each time you visit or move from one page to another you don’t have to manually enter this information his means you don’t have to re-enter this information

Cookies also give information on how people use the website – if it’s your first visit for example, or if you’re a frequent visitor. 

We use the following cookies to optimize your experience on our Site and to provide our services.

Reporting and Analytics

The length of time that cookies remain on your computer or device depends on whether the cookies are “persistent” or “session” cookies. Persistent cookies will stay until deleted or expired, but session cookies only last until you stop browsing. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You have management and control over cookies in various ways. Please remember that removing or blocking cookies can have a negative effect on your user experience, and parts of our website may no longer be fully accessible if you do so. 

Most web browsers automatically accept cookies. However, you can choose whether or not you wish to accept cookies through your own browser controls. You can often find these in your browser’s “Tools” or “Preferences” menu.

If you need more information on how to modify your browser settings or managing, blocking or filtering cookies, you can find that information in your browser’s help files or through sites like www.allaboutcookies.org.

And please also note that that blocking cookies may not completely prevent how we share information with third parties such – such as our advertising partners. 

To opt out of certain uses of your information of these parties and otherwise exercise your rights please see the instructions in the “Behavioural Advertising” section above.

Do Not Track

There is no consistent industry understanding of how to respond to “Do Not Track” signals, so our site does not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

This Privacy Policy may be updated from time to time in order to reflect – for example – changes to our practices or for other legal, operational or regulatory reasons.

Contact Details 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@brainycubs.com

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority for further details. 

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